In Clarivoyant, the value of an economic good or service refers to the total benefits, tangible and intangible, perceived by the customers and for which the customers are and would be willing to pay for.
In this model, the journey to create value must be based on an intrinsic understanding of the customers – what they are genuinely motivated by, how these motivations drive their interpretation of their experiences & learning behavior and how to convey information to them.
The financial advisory world increasingly appreciates goals-based planning & investing. It encourages customer engagement and follow-through. Customers’ goals offer glimpses into what they are motivated by. Inspired by Reiss Motivation Profile, a theory of 16 universal basic desires rooted in motivational psychology and empirically validated with more than 60,000 people from four continents, Clarivoyant integrates motivations profiling into a financial advisory or self-directed customer journey.
Clarivoyant relates very closely to the constructivist learning theory. The theory empowers the learning audience, i.e. the customers. From the constructivist perspective, learning is active and contextual. The learning adult is not a blank slate. Instead the adult stands a better chance of building knowledge based on his or her experiences. Experiences are in turn a result of perceptions – we see the world through our own lenses, i.e. our intrinsic motivations.