In Clarivoyant, our research process is based on the value creation journey.
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Who?
Firms have to understand their clients inside out, especially
how individual differences relate to how they learn new
information and make decisions.

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What?
What are the benefits which specific clients segments
would pay for?

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How?
Value creation is determined through client’s characteristics.
Specific segments and benefits are identified for potential to co-create value.

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Where?
Throughout customer journey, it is essential to eliminate points of negative
value creation that do not serve or protect customers’ interests.

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Back to Who?
The data from the customer journey feedbacks into the value-mill
to reiterate and refine the client insights and offerings. In other words,
client insights fundamentally drive the value creation process.