In Clarivoyant, our research process is based on the value creation journey.
Firms have to understand their clients inside out, especially
how individual differences relate to how they learn new
information and make decisions.
What are the benefits which specific clients segments
would pay for?
Value creation is determined through client’s characteristics.
Specific segments and benefits are identified for potential to co-create value.
Throughout customer journey, it is essential to eliminate points of negative
value creation that do not serve or protect customers’ interests.