In the Mid-Autumn Festival month, mooncakes show up often on my social feed. Year after year, no matter how different and innovative the flavors would be, the mooncakes would be consistently round to signify the full moon in the night sky. For the Asians celebrating the festival, the full moon represents harmonious family reunions and prosperity. This representation is too important to be trifled with.
A particular customer segment has been rising in prominence. This group of people seeks to define themselves, independent of what the society prescribes. If this is the fourth industrial revolution we have just recently entered, then these people are the beneficiaries, movers and shakers, also known as the “secret revolutionaries” in an experience-driven society.
Albert (a fictional character) took a mandatory risk profiling questionnaire with his banker. He was profiled as someone with very high willingness and ability to take risks. He also had substantial investing experience. Accordingly, he was deemed suitable to take on very aggressive portfolios.