Not too long ago, we had an epidemic at work. “Basically” crept into conversations as the filler word and before we knew it, that word had became contagious.

The filler word epidemic was not a random coincidence. We had started to get into a rather deep topic and in the attempt to explain complexities, we ended up abusing the word that the urban dictionary has taken a dig on. Apparently that word’s popularity goes way beyond our company.

In the world that is cluttered by information, we humans perpetuate the load by adding personal interpretations, opinions and frameworks. It is not deliberate but a living example of the human’s limited cognitive capacity and thus inclination for mental shortcuts (or heuristics). Ironically, while the user of the heuristic gains subjective clarity and shares his learning, the recipient struggles to integrate the new information with more Google-searched sources. Not until he finds his own mental shortcut to understand and share the now convoluted reality in his own way, and of course, peppering statements with “basically”.

Once in a while, some enlightened individuals would offer the clarity of their minds and help people take a step back. At least I was among the grateful lot who, after reading Daniel Drescher’s “Blockchain Basics: A Non-Technical Introduction in 25 Steps”, could finally partake genuinely in the geeks’ excitement about block chains. I also appreciated the session where Li-Ling Ch’ng, the Head of Capital Markets from a law firm, reminded us to go back to basics and compared conventional funding options to explain the pros and cons of security token offerings.

In our work, we confront the basics of what make us human. We build financial (self-)advisory journeys and constantly grapple with simplicity and paranoia. From time to time, we pull back and ask ourselves, “What is the basic motivation for someone to go through our journey?” Many industry veterans would advise me to keep it short and sweet. Buy insurance in less than 10 minutes! They assure that this would shake up the industry. The invention of instant noodles was felt the same way in the 20th century though now the same noodles are declared harmful.

In the Reiss Motivation Profile® (RMP), a scientifically valid, peer reviewed and standardized assessment of what motivates any person, speed or simplicity definitely does not count among the sixteen universal motivations. Rather they are the means to the expression of our motivations. Don’t we take the time to browse online for the things we like? But for matters that are more obligatory than satisfying, such as payment, we just want to get it over and done with. Surely, we do not want to keep up the perception that financial advisory journeys are obligatory and not satisfying. By visiting the basic human motivations, we found the sweet spot in our product development.

Thankfully, the word epidemic did not last over a month. All it took was a brave (and irritated) soul to point out the abuse and a few good laughs to cure everyone of the disease.

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